Process
When a visitor lands on your website, our tools will record that page view along with the source and medium that the visitor originated from. The “source” is the domain that the visitor came from, and the “medium” is a classification for different kinds of traffic. We can also set a “campaign” parameter that can be used to further segment your traffic.
We then keep track of all of the metrics like amount of users, the bounce rate of each page, session duration, audience, acquisitions and behaviour of users.
Using Echo Creative to do your marketing and your analytics will mean that you have all of the resources and ability to grow your business, especially with the knowledge we will report to you on a weekly or monthly basis (depending on your preference).
The power of knowing where your customers are coming from, for example, is immense as we can then capitalise on the channels your customers are visiting your website and we can see which is the least used channel customers get to your website and we can then develop to increase the ways customers can reach your business.
