Know Who, What, How and Why
One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. Once you can accurately see where your visitors are coming from, you’ll be able to build more useful reports such as “goal completions by conversion source” (e.g. how many leads or sales are coming from Bing versus Facebook), or “sales by source/medium” (using Google Analytics’ e-commerce reporting features).
Being able to track where your visitors are coming from is a valuable opportunity to improve your engagement and your ROI during the campaign. Additionally, when you benchmark your campaign performance you will be able to improve your campaigns in the future, and budget more effectively.
HERE IS HOW THE SERVICE WORKS
Just these four simple steps to unlock a whole new dimension of attribution for your business.
When a visitor lands on your website, our tools will record that page view along with the source and medium that the visitor originated from. The “source” is the domain that the visitor came from, and the “medium” is a classification for different kinds of traffic. We can also set a “campaign” parameter that can be used to further segment your traffic.