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Apparel brand

101%

Increase in NEW Sales

Using Facebook and Google ad campaigns we were able to increase the volume of sales at a better CPA. 
2.64x

ROAS From our campaigns

With higher price point products you need to be clever with your audience selection and the  campaign structure.
£9.7k

increase in sales within the first 2 months We have scaled the campaigns whilst maintaining a high ROAS, check the screenshot below! 

The issues they were facing: 

With their store having a higher AOV (Average Order Value) of over $140, the challenge for the client was getting a good CPA (Cost per acquisition) that meant they could be over  2x ROAS consistently throughout the year. Also the client did not have enough time to manage the accounts internally due to the requirements of managing a successful campaign across both Facebook & Google. 

 

The Success: 

We are consistently achieving an overall ROAS of above 2x ROAS on Facebook and over a 5x ROAS on Google. We have built in a process across both platforms that means we are making the most of each of the targets audiences and not having too much of a cross-over and therefore wasting some budget. 

We have secured the consistency within the account and are now scaling within the US market. 

D&S Google ads
Our primary objective

Generate Sales

With this account and price points it was all about constructing  a funnel for targeted cold audiences to be filtered into the bottom of the funnel and then captured in retargeting campaigns. 

We have a 3 step approach within these campaigns to generate really targeted and interested top audiences that will generate us the lowest CPA and highest ROI. 
D&S Fb ads
  • Ads audit and website review
  • FB Ads Campaign design
  • Continued optimisation and planning
  • Weekly and Monthly reporting

  • Google Ads Campaign design

Find out what we can do for you

Book a discovery call with the team today. We can find out more about you, your goals and how we think we can help you get there. 
Book A Discovery Call