Our primary objective
Generate Sales
Before we began working with this client we sat down to discuss the objectives of the campaigns and the business as a whole. As this is an ecommerce company the main focus is on sales and getting a low CPA (cost per acquisition).
The team constructed the strategy that would enable us to generate lots of targeted traffic and then make sure we can retarget them for the conversions. The funnel we implemented enabled us to get very low CPC and high CTR's whilst getting the conversions at over a 3x ROAS.
